The opportunities for obtaining free advertising for the financial advisor practice are limited only by your personal imagination and energies. You will find so many proven ways of promoting your objectives without cost that it literally boggles the mind just to list them.
A single way would be to write an article relative to your specific expertise and submit it to all of the newspapers and media dealing within the dissemination of related information. In other words, become your own publicity and sales promotions writer. Get the word out; establish yourself as an expert inside your field, and “tag-along” everything you write having a quick note listing your address for a catalog, dealership opportunity, or more information.
Another really good way is by becoming a guest on as many with the radio and television talk shows or interview type programs as feasible. Actually, this is much simpler to bring about than many people understand. Write a letter to the producer of these programs, then follow up with an in-person visit or telephone call. Your initial contact should emphasize that your financial advisor practice would be of interest to the listeners or viewers of the program–perhaps even saving them time and cash.
Other methods of obtaining free or really inexpensive exposure include the posting of marketing circulars on all free of charge bulletin boards in your area, especially the coin-operated laundries, grocery stores, and beauty and barber shops. Don’t discount the idea of handing out circulars to all of the shoppers in busy shopping centers and malls, particularly on weekends. You can also enlist the aid with the middle school students inside your area to had out circulars door-to-door.
Some with the more routine techniques consist of having a promotional ad relative for your financial advisor practice printed on the front or back of the envelopes at the time you’ve them printed with your return address.
Make sure to examine all of the publications that carry the type of advertising you need. Numerous mail order publications just obtaining started offer unusually low rates to first-time advertisers; a free-of-charge insertion of the ad when you pay for an purchase to run three problems or much more; or special seasonal advert space at greatly reduced rates. And there are numerous novels that will give you Per Inquiry (PI) space–arrangement where all orders come in towards the publication, they take a commission from every purchase, after which forward the orders on to you for fulfillment.
Many newspapers will give you a contract for room. In this arrangement you deliver them your ad, and they hold it until they have unsold room, after which at a cost that’s always a single third or less the regular price for the space require, insert your advert. Along these lines, make sure to check in using the suburban neighborhood newspapers.
Finally, there’s nothing in the world that beats the low cost and tremendous exposure you get whenever you advertise a free of charge offer. Simply run an advert offering a free of charge statement of interest to most people— a simple one page report having a “tag-line” inviting the readers to deliver money for much more information, having a full page advertisement for your book or other item on the backside. Ask for a self-addressed stamped envelope, and depending on the appeal for the report and circulation with the publication in which your advert appears, you could very easily be inundated with responses!
The trick here, needless to say, would be to convert all these responses, or a large percentage of them, into sales. This is done via the “tag-line,” which problems an invitation towards the reader to send for much more information, and the full page ad about the back with the statement, and other provides you include with the complete package you send back to them. As mentioned at the beginning of this report, it’s just a matter of unleashing your imagination. Do that, and you have a powerful force working for you that can help you reach your goals.
To understand much more about financial advisor marketing go to Financial Advisor Marketing Toolbox.